We’ve Got Your Goat, and Cavendish’s, too

And we’re the only US bike shop who can make that claim.

Our discovery of Stolen Goat started out much the same as all our great finds began. I (Rebecca) was looking for the perfect gift for a husband who already had all things cycling, but surely only wanted more things cycling. In a massive scouring of the web to find something even he hadn’t heard of, I happened upon Stolen Goat. I ordered a kit. He loved the way it fit. I loved the way it looked. We both knew we wanted this brand in our shops.

So maybe you’re wondering what Stolen Goat is. Hint: it has nothing to do with farm animals (although live goats are also a great way to get my attention). Stolen Goat is an awesome company based just outside of London. Birthed in 2012 thanks to founder Tim Bland’s passion for adventure cycling and need for riding apparel that could not only perform, but look good doing it, Stolen Goat celebrates a lifestyle that focuses on living, on breaking out of the 9 to 5 and celebrating all that makes your soul smile. The brand sells cycling apparel, but its culture applauds all endeavors that bring people back outside, and back to living. Bland succeeded in creating something special, and the world is catching on. Sales in the United States are steadily growing. And ours are the only bike shops in the United States where you can buy Stolen Goat.

And, did we mention, Stolen Goat is teaming up with Cavendish? The world dominating sprinter (those who know me know I appreciate his Instagram account for many reasons) and his Dimension Data team are pairing with Stolen Goat to sell this year’s Team Dimension Data Kit. Even if you’re not a Cav fan (yes, he can be a bit sneaky in those final sprinting seconds), this news does much to reinforce the technical quality of the entire Stolen Goat line. See, Dimension Data is sponsored by Oakley and this year Oakley wanted to dial in the team kit to optimize performance. That’s why they paired with industry-leader, apparel scientists extraordinaire, Bioracer. Know who else uses Bioracer for their performance apparel? Yep, you guess it, Stolen Goat. Being the awesome, quality-focused, kind-to-all-customers company they are, Stolen Goat was an easy choice for the Bioracer/Dimension Data crew to offer the kits to the general public. Best of all? A portion of the proceeds supports the awesome work the team does with World Bicycle Relief in Africa, providing bicycles as a form of sustainable transportation. Read more about this awesome organization at www.worldbicyclerelief.org.

Check out our selection of Stolen Goat (we’ve got both men’s and women’s jerseys in stock) at the shops, or buy it right here on our web site. You’ll save on shipping and returns will be much more streamlined. And, most obviously, you’ll look awesome on your bike. And feel even better.